MATK: The Meme Analytical Tool Kit

Hee Ming Shan, Kumaresan Aditi, Hoang Nguyen Khoi, Prakash Nirmalendu, Cao Rui, Lee Roy Ka-Wei

Publisher

The rise of social media platforms has brought about a new digital culture called memes. Memes, which combine visuals and text, can strongly influence public opinions on social and cultural issues. As a result, people have become interested in categorizing memes, leading to the development of various datasets and multimodal models that show promising results in this field. However, there is currently a lack of a single library that allows for the reproduction, evaluation, and comparison of these models using fair benchmarks and settings. To fill this gap, we introduce the Meme Analytical Tool Kit (MATK), an open-source toolkit specifically designed to support existing memes datasets and cutting-edge multimodal models. MATK aims to assist researchers and engineers in training and reproducing these multimodal models for meme classification tasks, while also providing analysis techniques to gain insights into their strengths and weaknesses. To access MATK, please visit https://github.com/Social-AI-Studio/MATK.

Publisher: Mm 2023 Proceedings of the 31st ACM International Conference on Multimedia

Keywords

  • meme
  • multimodal analysis
  • visual-language models

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction
  • Software

Publication year

2023

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