Choi Sunmee

Dr. Sunmee Choi is a Professor of Service Operations Management at the School of Business, Yonsei University in Seoul, Korea, and currently serves as Vice Provost for Academic Affairs and External Relations at VinUniversity. She was the Founding Dean of VinUniversity’s College of Business and Management, and has held key leadership roles at Yonsei University, including Vice President for International Affairs, Director of Graduate Programs, and Associate Dean at the School of Business. She was also a long-standing visiting professor at ESSEC Business School in Paris, France for 20 years since 2003. Currently, Dr. Choi serves on the International Advisory Board of Nyenrode Business School in Amsterdam, Netherlands, and is an Outside Member of the Board of Directors at SK Chemical in Seoul, Korea.