Jenny Dung Le

Dr (Jenny) Dung Le is an Assistant Professor in the College of Business and Management. Before joining VinUniversity, she has 10 years of research and teaching experiences in Vietnam, Australia (Griffith University – number 1 university in tourism and hospitality management) and the USA (as a visiting scholar at Cornell University, Nolan School of Hotel Administration – number 1 school in hotel management in the USA). Dr Le completed her doctoral program at Griffith University, Australia, in 2020 and has published many papers in the top-ranking tourism and hospitality journals, including International Journal of Hospitality Management, Journal of Sustainable Tourism, Current Issues in Tourism, Tourism Review. Her teaching and research interests include eye-tracking technology, digital marketing, emotions, experience design, crisis management and sustainability. Also, she participated in several consulting projects for industry partners (e.g., Mantra hotel group, Intrepid Travel group, Vietnam Electricity group) and provided practical implications based on customer research.